Its population is now higher than Brazil's and Japan's.
The ubiquitous online hangout, available only to college students when it opened in 2004, has been growing rapidly since opening up to anyone who wants to sign up.
But how long can that continue?
After a meteoric rise, News Corp.-owned MySpace has petered off and now has roughly 130 million active users, according to comScore. Facebook could ultimately plateau as well. After all, while there more than a billion people connected to the Internet, that doesn't mean they all want to be on Facebook.
Still, even if it's inevitable that Facebook's growth will slow down at some point as the site runs out of prospects to convert, Facebook continues to change what it has to offer, meaning today's holdouts might decide later to join after all.
"What's striking to me is how Facebook has become a kind of dashboard for Internet users," said Lee Rainie, director of the Pew Internet and American Life Project.
He said Facebook, along with MySpace and other social sites like Orkut from Google or Bebo from Time Warner's AOL, have clearly changed the online experience for many people.
Source : ECT News Network
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